There are many online tools you can use to market and manage a business but the one I'm going to focus on is the automatic responder also called email autoresponders.
This is a service provided to you by a company that you will have an account with. The price of this service is going to vary a lot and you usually will have to invest monthly, I'd really like to stress the word "invest" because that is exactly what you will be doing... investing in your business. There are free services out there but I personally avoid them.
If you are new to online marketing and are a bit confused about where to start, you are not alone. Many new comers to the industry are slowly but surely learning the importance of using tools to market and manage their online business and you will too.
At first, you may not have a clue what marketing tools are, that is why I'm writing this, to help you better understand what they are and why they should be considered if you want to have a profitable business.
When a customer shows an interest in your product, program or service, you need to follow up with that person, if you don't you will most likely lose that sale.
Using an automatic responder to do your personalized follow up, can dramatically increase the amount of sales you receive as well as cut down the time it would take you to do this manually.
Once someone is interested in what you have to offer and requests more information there are numerous things that can distract them away from what they have requested so that's why it is vital to get your offer in front of a customer more than once. Most times a customer will not take you up on your offer on the first exposure so ideally you will want to have this placed in front of them 5-7 times and you do this with a sequence of automatic responder messages.
How do they start to receive your messages? Well, if you already have a program you are involved with, you may already have a Capture Page. When someone signs up to your capture page, they will start to receive your messages one at a time and hopefully you are able to edit these messages as you see fit because some messages can come across too "selly" and people don't like to be sold to. You should be in complete control as to how many days, weeks or even months apart they will receive your messages.
One thing to really pay attention to; if you are involved with a program and people sign up to your capture page chances are if you do not have your own personal capture page and automatic autoresponder you are probably building the companies list not your own!
Say a year from now you quite promoting the product, program or service you are currently involved with... will you be able to take your list with you?
So a solution to this is, if you already have an autoresponder with your current company, you can easily copy and paste the autoresponder series of letters into your own email autoresponder account and you can even copy the capture page and make your own using the same information putting in your own sign up form and then link the 2 together and still promote this way you will have your own personal list you can take with you wherever you go.
That is why I can not stress enough getting your own automatic responder account, all the hard work that goes into building your list, your business and ultimately your future is going to be all for nothing if you can't take your list with you.
Once you start building your list you must never stop.
These are what we call "hot leads" people who are interested in what you have to offer, all you have to do is give them what they want and eventually they will purchase, maybe not today, next week but maybe in 3 months from now.
The timing has to be right for them to purchase and you want to be there when that time comes!
I hope this has helped you understand more about how people start to receive your automatic responder messages and why you need to have your own list.
If you have further questions about automatic responders please contact me and I'll get your questions answered.