I’m sure you’ve heard by now if you are involved in the internet marketing industry that list building, sustaining that list, and selling to a targeted list is the most profitable option to making money on the internet.
Of course there are other options, which is why, in my opinion, making a living online is a fantastic and exciting means of employment. That coupled with the fact the I don’t like to work around someone else’s schedule allows me to work on the number one most important aspect with working online, list building.
I’ll be the first to admit that list building isn’t easy – in fact, it’s one of the hardest things to do online, and anyone who tells you different is straight up trying to pull the wool over your eyes.
Building a list, and keeping a list takes constant dedication to your niche and your customers. This article will briefly go over some of the best ways you can build, sustain, and profit from your list. Assuming you are using the right online marketing tools ie: email autoresponders, capture page creator, contact manager etc? These are the types of marketing tools you will need to build your list.
Sounds pretty straight forward, right?
First of all we all have to start somewhere so if you are reading this and you have nobody on your list, I want you to pay very close attention to this next line: Building your list starts and ends with your willingness to help people with a particular problem they are facing, and a solution you are providing.
You can use many different methods to build your list; the 3 big ones are organic traffic, paid traffic, and referral style traffic.
You might trial and error to see what works best for you. I’ve found that organic traffic works best with article marketing and blogging. Once you have brought people to your site, blog, or sales page you must capture their excitement by getting their email address, name, and any other information you might be asking for on your opt-in form. You must use an opt-in form to do this, and this a tool no marketer should be without.
Sustaining your list.
Getting people to sign up for your list is one thing, but keeping them there, informed, and excited is another. There are several ways you can keep your lists attention. A great way of doing this is to have at least 4-6 months worth of weekly emails that will automatically be sent to them. This will do 2 things; keep them informed and keep you in the know about what’s new in your niche.
Profiting to your list.
The most exhilarating part about having your own list is being able to convert them and make a profit. One very important thing to note: if you are involved with an affiliate program and do not own your own email autoresponder and keep using the companies, you are likely building the companies list and not your own. Ask if you are able to take your list with you if or when you leave.
While you are educating them and being helpful to them with their problem, you can sell those products and services that are related to your niche. There is a fine line you must walk here.
Do not become one of those marketers that try to sell their lists on a daily basis. You will find out very quickly that your list is not interested in buying something from you everyday. Instead, pick your times, and offer something of value before you try to sell to them.
If you have not offered something valuable yet, then you are not ready to sell to your list.
Lastly, never stop list building!